Richard Ashforth
International Creative Director
"It's always been about honest, modern, meaningful beauty."
ABOUT
Richard is a globally respected hairdresser known for his visionary style and dedication to his craft. Originally from Yorkshire, his early path led to Vidal Sassoon where he shaped his signature aesthetic.
After founding influential brand Saco, and launching artistic platform NOISE, his career has come full circle in 2025 returning to Sassoon as the new International Creative Director working with Mark Hayes, bringing renewed energy, experience and commitment to timeless excellence.